Model of pro-innovative organizational culture – a theoretical study
Journal Title: Journal of Intercultural Management - Year 2011, Vol 3, Issue 2
Abstract
This publication is an attempt to determine factors enhancing pro-innovativeorganizational culture shaping. The analysis of literature leads to conclusion that themain factors of pro-innovative culture are strategy, structure-oriented goals, andtrust relationships, behaviour stimulating innovation, work environment, customerorientation, and support mechanisms. The identified factors are difficult to even beconsidered as an established theory, but they can certainly serve as a starting point forbetter understanding of the issues of pro-innovative culture in the organization andfurther empirical research.
Authors and Affiliations
Joanna Jończyk
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