Public Relations in Asia
Journal Title: Journal of Intercultural Management - Year 2012, Vol 4, Issue 4
Abstract
The demand for public relations services globally has gone high duringthe last decade. This has come about primarily due to the increase in competition forforeign markets among multinational corporations. Practitioners as well as theoristsof PR are required or rather forced, because it’s not a matter of choice, to be globalcommunicators, governed by a whole new set of personal and professional rules. Thenature of its rapidly growing economies results in huge opportunities for businessesbut also great challenges. Asian region has its own unique approach to practicing publicrelations. The aim of this article is to identify the core cultural elements that have theeffect on public relations practices.
Authors and Affiliations
Michał Chmielecki
Keywords
Related Articles
- EP ID EP53447
- DOI -
- Views 74
- Downloads 0
Case Study about Germans and Thais: Impact of Locus of Control and Organization-Based Self-Esteem on Affective Organizational Commitment & Job Performance
Individual self-evaluations like internal locus of control (ILOC) and organization-based self-esteem (OBSE) are discussed as personality traits relevant for positive work behavior of employees. Our case study focuses on...
Inter-organizational relations in local government units as a challenge for their development in the region
The main purpose of the text is to identify and understand the issues of interorganizationalrelations in local government units. Briefly, IOR (Inter-organizationalRelations) is concerned with relations between organizati...
Employer branding – a dialogistic communication tool of a competitive employer
The present article aims at discussing the value of employer branding, a relativelyrecent phenomenon in the field of company communication practices, which can betreated as an attempt to develop a dialogistic type of rel...
Women in the management – cases of Turkish women progress in the IT ranks
It has been observed that Turkey, contrary to the country stereotypes, has high female participation in the IT, including professional and managerial positions. As in the women participation in the IT shows big differenc...
Succesfull International Negotiations
Today’s concept of economic globalization is predicated and centered around a sustainable development various economic systems which focus on their ability to achieve the best possible results today without jeopardizing...