MODELE KOMUNIKOWANIA SPOŁECZNEGO
Journal Title: Zeszyty Naukowe Ekonomia i Zarządzanie - Year 2013, Vol 0, Issue 1
Abstract
Currently, social communication takes on a new character. Moving away from one-sided information to the mutually beneficial relationship. It is a very difficult and associated with the objectives of the activities of each of the parties to the dialogue, as well as the conscious responsibility. Such a dialogue is possible, but its nature and the form in which it occurs is dependent on the level of social trust between people and social capital. Demanding attitude on the part of stakeholders in relation to the company or, on the other hand, the instrumental approach stakeholders by the company are the factors that inhibit the development of social communication.
Authors and Affiliations
Agata Kubiczek
Keywords
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- EP ID EP166268
- DOI 10.21784
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