MODERN METHODS OF PRICING IN THE STRATEGIC ACTIVITIES PLANNING OF PHARMACEUTICAL COMPANIES IN UKRAINE
Journal Title: Вісник Київського національного університету імені Тараса Шевченка. Економіка. - Year 2015, Vol 4, Issue 169
Abstract
This article investigated the role of pricing for strategic activities of pharmaceutical companies. It has been modified Bass diffusion model for new products, and it has been conducted empirical testing of the model on the sample of the products of the Ukrainian pharmaceutical market. Among the analyzed pricing models for new product allocated to one that meets the needs of the pharmaceutical industry and is based on available statistics. It has been discovered that the modified diffusion model is sensitive to the amount of data and parameters vary with each subsequent observation, so it is important to recalculate and update the corresponding diffusion coefficients during product distribution. Formed a clear selection algorithm pricing policy of the company to the new product.
Authors and Affiliations
Natalia Slushaienko, Dmytro Apenko
Keywords
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- EP ID EP401077
- DOI 10.17721/1728-2667.2015/169-4/10
- Views 47
- Downloads 0
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