MODERN PERCEPTION OF FAKE
Journal Title: Актуальні питання гуманітарних наук: Міжвузівський збірник наукових праць молодих вчених Дрогобицького державного педагогічного університету - Year 2018, Vol 19, Issue 1
Abstract
The article deals with the notion of “fake” in terms of its perception by modern students. The findings of the associa- tion test are presented and analyzed. The results of this research provide insight into the nature of fake and its perception taking into account language and cultural peculiarities. Fake is a kind of lying. It is widely spread with the help of mass media, which definitely take an active part in con- struction of modern reality. Association test (experiment) is considered to be one of the most important methods in studying concepts and sepa- rate lexemes. Word-association techniques are used in psychology and linguistics in order to study mental processes and cognitive connections, which govern the way people use language, perceive the world, comprehend information, reason and communicate. The reactions are the constituents of the inner and unconscious mind which impacts on our thoughts, feelings and linguistic behaviour. Fake is a kind of lying. Most frequent responses prove it as it is regarded as untruth, lie, deception, forgery and counterfeit. It is generally perceived as lies and correspondingly attitude to it is negative. Respondents name fake to be deceitful, deceptive, counterfeited, unreal, untruthful, false, misleading, fabricated and fictitious. There are a lot of emotionally coloured words among its characteristics – phoney, cheap, insidious, insincere, cowardly, treacherous, cunning, unscrupulous, sordid, miserable, mercenary, impudent, mean, cynical, aggressive, dummy, shameful, irrespon- sible, dishonourable etc. Feelings and emotions connected with fake are adverse as it causes shame, evil, fear, treachery, aggression, disgrace, rage, irritation, despair, offence, suspicion, uncertainty, misunderstanding and confusion. It is compared to theft, gamble, decay, trap, zombieing, farce, lucre, mockery, swindle and slender. However emotionally neutral characteristics and other responses show that fake has become an essential part of life, a common phenomenon, which modifies communication and impacts on the linguistic consciousness, linguistic behavior and the whole sphere of concepts. Lie and deception become an ordinary thing. Modern Ukrainian students suppose that it is a common phenomenon of our modern life, which has mostly negative characteristics. Emotionally coloured words manifest the way they perceive “fake”. It causes negative feelings, emotions and compared to negative actions. “Fake” is more related to emotions, feelings and attitudes and less to things, events and people. The aforementioned differences between the data received and the associations in online dictionaries may manifest linguistic and cultural peculiarities. The association test gave the opportunity to elicit uncontrolled reactions, which con- tribute significantly to the study of fake and its perception.
Authors and Affiliations
Olena GRYSHCHENKO
Keywords
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