MODERN TOOLS OF MARKETING IN MANAGEMENT PROCESS OF PROMOTING PERIODICAL EDITIONS
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2018, Vol 23, Issue 4
Abstract
The theoretical aspects of the effective use of the marketing mix and its tools in the management of the Ukrainian Publishing House are investigated. Highlighted sales strategies that use modern editions. The recommendations for the distribution of editions of publications.
Authors and Affiliations
A. V. Shevchenko, I. V. Ruban
Keywords
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- EP ID EP577319
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