NATIONAL BRAND OF UKRAINE AND ITS IDENTIFICATION IN THE WORLD
Journal Title: Science Review - Year 2017, Vol 2, Issue 7
Abstract
This article is refered to the national brand in Ukraine itself, necessary components that form the image and brand of the state. The main problems of unsuccessful preliminary branding of Ukraine, Ukraine's position in world ratings over the past 5 years are analyzed, in order to highlight the dynamics of change and tasks that will contribute to the adoption of a general strategy of the state information policy in the short and long term, aimed at developing and promoting a positive image of Ukraine in the world information space.
Authors and Affiliations
N. V. Mushtina, S. E. Petropavlovska
Keywords
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