Changes in natural gas companies’ business models as a result of market liberalisation process
Journal Title: Zarządzanie i Finanse - Year 2012, Vol 10, Issue 1
Abstract
The aim of this paper is to discuss the impact of natural gas market liberalization on gas companies’ business models and the adoption of marketing orientation and client-focused approach. Main effects of market liberalisation are described as well as the milestones for creation of a single European gas market. A case study of leading British energy company Centrica serves to illustrate successful business model.
Authors and Affiliations
Mateusz Wiernek
Keywords
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