Innovation and performance in Polish manufacturing companies
Journal Title: Zarządzanie i Finanse - Year 2013, Vol 11, Issue 4
Abstract
The paper advance a thesis that for manufacturing companies innovation is a critical success factor. According to methodology proposed in the Oslo Manual, four types of innovation can be distinguished, that is product, process, organizational and marketing. The measure of success for manufacturing com-panies is performance, represented by various indicators. The paper presents results of empirical research, carried out in Silesia voivodeship, on the relation-ship between product and marketing innovation and manufacturing companies performance. Research has confirmed the positive relationship between product innova-tion and an aggregated performance measure in enterprises being a subject of the research. However, the correlation was weak. In the case of the relationship between marketing innovation and companies performance, no statistically significant relationship was found. Furthermore, in case of relationship between the number of declared product and marketing innovation and subjective eval-uation of competitiveness, no statistically significant relationship was found. Research results confirms the complexity of the innovation processes, as well as ambiguous role it play in achieving the success of the company, expressed in financial and non-financial indicators or position in the market.
Authors and Affiliations
Teresa Kraśnicka
Keywords
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