Innovation and performance in Polish manufacturing companies
Journal Title: Zarządzanie i Finanse - Year 2013, Vol 11, Issue 4
Abstract
The paper advance a thesis that for manufacturing companies innovation is a critical success factor. According to methodology proposed in the Oslo Manual, four types of innovation can be distinguished, that is product, process, organizational and marketing. The measure of success for manufacturing com-panies is performance, represented by various indicators. The paper presents results of empirical research, carried out in Silesia voivodeship, on the relation-ship between product and marketing innovation and manufacturing companies performance. Research has confirmed the positive relationship between product innova-tion and an aggregated performance measure in enterprises being a subject of the research. However, the correlation was weak. In the case of the relationship between marketing innovation and companies performance, no statistically significant relationship was found. Furthermore, in case of relationship between the number of declared product and marketing innovation and subjective eval-uation of competitiveness, no statistically significant relationship was found. Research results confirms the complexity of the innovation processes, as well as ambiguous role it play in achieving the success of the company, expressed in financial and non-financial indicators or position in the market.
Authors and Affiliations
Teresa Kraśnicka
Keywords
Related Articles
- EP ID EP99671
- DOI -
- Views 33
- Downloads 0
Promotion of places and tourism product using the viral marketing
The purpose of this scientific article is to define the concept of viral marketing, to present its objectives, examples, advantages and to show strength of transmission. Article describes the rules for creating media, sh...
Fazy procedury likwidacyjnej funduszu inwestycyjnego – uwagi de lege lata i postulaty de lege ferenda
Niniejsze opracowanie zawiera charakterystykę procesu likwidacyjnego funduszu inwestycyjnego na podstawie polskich regulacji prawnych – Ustawa o funduszach inwestycyjnych, Dz. U. Nr 146, poz. 1546 z późn. zm. oraz rozpor...
Controlling procesowy w zarządzaniu organizacją
W artykule przedstawiono pojęcie i istotę controllingu procesowego jako instrumentu wspomagającego aplikację podejścia procesowego w zarządzaniu organizacją. W szczególności zarysowano specyfikę rozwiązań funkcjona...
Strategic alliances in the company’s value creation
Modern, global, knowledge-based economy creates very difficult business environment conditions. They are characterized by high volatility and instability. Strategic cooperation agreements have become key factors-contribu...
Banking system stabilizing in the European Union
A crisis we have to deal with recently on the global financial market, requires an ever more radical measures, which are designed to restore the long-term and multi-aspect stability in the banking sector. The scal...