Research on green supply chain coordination strategy for uncertain market demand
Journal Title: Pakistan Journal of Pharmaceutical Sciences - Year 2015, Vol 28, Issue 2
Abstract
Based on the status that the green market began to develop (e.g. pharmaceutical industry) in Mainland China, the paper mainly discusses how members of the green supply chain (GSC) cooperate effectively in the process of the supply chain operations. For the uncertainties existing in the market demand of the green products, the GSC coordination strategy is put forward based on the Stackelberg game that the manufacturer is the leader and distributors are the followers. The relationship between the proposed coordination strategy and several factors including the distributor’s amount, the distributor’s risk aversion and the uncertainties of market demand are analyzed. It indicates that, when there are uncertainties existing in the market demand of the green product, the revenue of each enterprise, the overall revenue and the customer's welfare all decrease; while the increase in the number of distributors and low risk aversion of them are beneficial to the entire GSC and the customer. The conclusions have good guidance for the operational decisions of the green supply chain when the green market is in its initial formation.
Authors and Affiliations
Jian Cao , Yangyang Chen , Bo Lu , Chenlu Tong , Gengui Zhou
Keywords
Related Articles
- EP ID EP148047
- DOI -
- Views 112
- Downloads 0
Correction of iron deficiency anemia in pregnancy and its effects on Superoxide dismutase
Iron deficiency anemia (IDA) affects not only the hematological parameters but also disturb the oxidative balance of body. In pregnancy, this is much more considerable as oxidative stress is considered to be one of the p...
Phytochemical and antioxidant studies of Berberis lycium.
Six compounds have been isolated from methanolic and petroleum ether extracts of Berberis lycium (Barberry). Four out of six isolated compounds are reported for the first time from this plant. Purification of diffe...
Cardiotonic activity of methanolic extract of Saussurea lappa Linn roots
The cardiac activity of Saussurea lappa roots was evaluated in isolated perfused rabbit heart by the Langendorff’s technique. Heart rate, contractility and coronary flow were determined in the presence of different...
Levan as a new additive for colon-specific films: A new approach in the use of exopolysaccharides in time-dependent free films (Aminoalkyl Methacrylate Copolymer RS)
Time-dependent films, augmented with prebiotics, offer potential strategy for colon-specific controlled drug release. In this study, we produced films containing levan (L) and Aminoalkyl Methacrylate Copolymer RS (...
Immobilization-induced increases of systolic blood pressure and dysregulation of electrolyte balance in ethanol-treated rats
Clinical and experimental studies revealed that alcohol drinking and life event stresses are predisposing factors to hypertension. Intra and extra cellular levels of electrolytes may play important role in the path...