Network Thinking in Formulating Corporate Strategy
Journal Title: Zeszyty Naukowe Wydziału Zamiejscowego w Chorzowie Wyższej Szkoły Bankowej w Poznaniu - Year 2015, Vol 17, Issue
Abstract
The paper deals with network thinking, a methodology defined by Peter Gomez and Gilbert Probst, in the context of strategy formulation by companies that are referred to as network or virtual organizations. The author looks at the strategies of several organizations to ascertain the extent to which companies present in the Polish market have embraced network cooperation and network thinking.
Authors and Affiliations
Michalina Kulesza
Keywords
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