NEW APPROACH IN GASTRONOMY: THIRD WAVE COFFEE
Journal Title: The Journal of International Social Research - Year 2016, Vol 9, Issue 45
Abstract
Economic change of first wave is starting with agricultural revoluation, second wave has continued with industrial revoluation, after industrial revoluation had left “information” expressed as a third wave. Technological effects, global market policies, changes in competitive strategy, increase of knowledge as an economic resource and different aspects of employers have been effective to reveal the third wave. These effects have begun to uncover the third generation of consumer behavior, and businesses have adopted different management strategies in order to respond to changing this behavior. Especially in the field of gastronomy has began to form new approaches which are affected by consumer behavior of the third generation. In this study, data has been evaluated which obtained by investigating the reasons for the gradual increase in the number of the third wave coffee shops in Turkey. In the study, data was collected from a total of ten participants with interview technique with qualitative research methods. According to the findings; revealed “third wave coffee” approach focuses on tailor-made, fresh and production of high quality coffee.
Authors and Affiliations
Füsun İSTANBULLU DİNÇER
Keywords
Related Articles
- EP ID EP252596
- DOI 10.17719/jisr.20164520657
- Views 124
- Downloads 0
POVERTY AND THE SOCIAL MOBILITY CHANCES OF YOUTH GENERATIONS: A CASE STUDY IN ISTANBUL AND GAZIANTEP
The most important effect of poverty is using children as a labor force and this makes poverty as a starting point of reproduce poverty for next generation in advance, which maintains the vicious circle of it. This fact...
A SWOT ANALYSIS ON SUSTAINABILITY OF FESTIVALS: THE CASE OF INTERNATIONAL TROIA FESTIVAL
Events are important motivators of tourism, and figure prominently in the development and marketing plans of most destinations. They are universally important for their social and cultural roles, and increasingly have be...
THE VALUE OF SELF PROTECTION IN THE CONTEXT OF THE USE OF CHILDREN'S LITERATURE WORKS
The aim of this study is to discuss how the literature works written for children help a child protect his/her self-worth. In this context, the book "Separate Houses" (2011) of Serpil Ural who is one of the best writers...
A FIELD RESEARCH ON CLOSED TOWN MUNICIPAL WITH LAW NO. 6360 PROBLEMS SUCH AS THE EFFECTIVENESS SERVICE, PRODUCTIVITY AND REPRESENTATION: THE CASE OF MUNICIPAL ÖNSEN
Recently, the majority of legal arrangements relating to local governments, has been on ensuring the effectiveness and efficiency of the services offered. But sometimes even considered the effectiveness and efficiency ca...
TAXATION POLICIES OF THE OTTOMAN STATE TOWARDS THE TRIBES: THE EXAMPLE OF BULACLI TRIBE
After the announcement of the Tanzimat (The Reformation) the Ottoman State realized a number of implementations regarding receiving unique type of tax by abolishing the taxes that had been collected in various names....