New Approaches to the Marketing Strategies Development Process of Machine-building Enterprises within Their Business-processes’ Reengineering
Journal Title: Економіка: реалії часу - Year 2018, Vol 2, Issue 36
Abstract
The article touches the quality problem of native machine-building enterprises’ marketing activity. It researches the abilities of new origin approaches to marketing strategies development regarding changeable requirements of business environment. It opens the connection between marketing strategies development and company’s organizational principal changes within its business-processes reengineering. It studies the functional abilities’ widening of SWOT-analyze within marketing strategies development. Regarding the presented organizational and methodological apparatus of marketing strategy development it offers to use reengineering principles and origin authors’ interpretation of SWOT-analyze elements’ abilities for foundation of long-term competitive advantages and significant company’s positions improvement in business-environment.
Authors and Affiliations
Leonid Taraniuk, Denys Kobyzskyi
Keywords
Related Articles
- EP ID EP564814
- DOI 10.5281/zenodo.1308150
- Views 70
- Downloads 0
New Approaches to the Marketing Strategies Development Process of Machine-building Enterprises within Their Business-processes’ Reengineering
The article touches the quality problem of native machine-building enterprises’ marketing activity. It researches the abilities of new origin approaches to marketing strategies development regarding changeable requiremen...
Reengineering Business Processes of Innovative Businesses: Synchronous and Asynchronous Vision
The article presents different approaches to the characteristic of business processes reengineering of enterprises. The specificity of business process reengineering of innovation-active enterprises and its influence on...
The institution of higher education, as an object of synergy and dialectics in the process of reform: domestic and foreign experience
The article investigates the factors that ensure the success of reforms as a general higher school, and its components - institutions of higher education. The experience of Poland is taken into consideration, wich organi...
Determination of quantitative and cost characteristics of unproductive losses of freshwater resources in the implementation of the household and production activities
It analyses the state of unproductive losses of freshwater resources. It is shown that for providing the said resources of the household and productive activities in the economic region should use: device that allows for...
Management of accounts receivable as a tool to reduce financial risks of the small enterprises
The article presents the algorithm for managing accounts receivable, examines its individual stages, defines the general ways of analysis of the small company's clients. The focus is on the four stages of managing the fo...