New Approaches to the Marketing Strategies Development Process of Machine-building Enterprises within Their Business-processes’ Reengineering
Journal Title: Економіка: реалії часу - Year 2018, Vol 2, Issue 36
Abstract
The article touches the quality problem of native machine-building enterprises’ marketing activity. It researches the abilities of new origin approaches to marketing strategies development regarding changeable requirements of business environment. It opens the connection between marketing strategies development and company’s organizational principal changes within its business-processes reengineering. It studies the functional abilities’ widening of SWOT-analyze within marketing strategies development. Regarding the presented organizational and methodological apparatus of marketing strategy development it offers to use reengineering principles and origin authors’ interpretation of SWOT-analyze elements’ abilities for foundation of long-term competitive advantages and significant company’s positions improvement in business-environment.
Authors and Affiliations
Leonid Taraniuk, Denys Kobyzskyi
Keywords
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- EP ID EP564814
- DOI 10.5281/zenodo.1308150
- Views 45
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