NEW MEDIA AND THE POSSIBILITIES OF A DIALOGUE IN MASS RELIGIOUS COMMUNICATION
Journal Title: Вісник Черкаського університетету. Серія Філософія - Year 2017, Vol 1, Issue 2
Abstract
Introduction. Information society and mass culture are actively influencing on all types of communication. Religion adapts to a new communicative environment and offers its religious mass media. They combine the mass character of communication and private, intimate communication. Purpose. The purpose of the article is to analyze whether the dialogic communication is typical for religious discourse in the new media. Methods. The methodological basis of the article is the theoretical developments and ideas on mass communication by M. Castells, M. McLuhan, R. Newman, N. Boltz, G. Pocheptsov, J. Careyl. The article used the ideas of dialogue as a philosophical category. Results. New media open up opportunities for mass communication and challenge dialogic communication. New media actively use religious communication. In order to understand why the new media has a significant influence on both mass and dialogue communication, the article considers their features that are significant for constructing the religious discourse. Although new media is a logical reflection of communicative changes in mass culture, they are endowed with characteristics that unite them with classical religious communication. The communicative relations between religion and its institutions and society are considered in the article in the plane of the phenomenon of dialogism. Originality. Religious subjects become an organic part of the communicative process in the new media. New media are between mass communication and dialogic private communication. Therefore, new media are not just dialogical but mass dialogical. Conclusion. Media mediation disappears in the new media, therefore they are more adequate to a modern substitute for classical religious communication. On the other hand, they pose a danger to religious communication, because they are simulative.
Authors and Affiliations
Maria PETRUSHKEVYCH
Keywords
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