Nonverbal Signs in Television Advertisements: A Semiotics Perspective
Journal Title: International Journal of Linguistics, Literature and Translation - Year 2018, Vol 1, Issue 4
Abstract
Semiotics is the study of signs and symbols as significations in a communication process. Television advertisement combines verbal and nonverbal signs to apprise consumers of products’ deliverables. This makes the language of television advertisement an important area of semiotic research. This paper focuses on nonverbal signs in television advertisement in purposively selected advertisements of two Nivea beauty products television advertisements: New Nivea Natural Fairness and Nivea Natural Fairness Lotion in Nigeria to investigate signs in meaning construction. It studies the interpretative realities of the signification of the nonverbal signs in television advertisements in Nigeria; examining signs in relation to the embedded and contextual meanings they are capable of exhuming vis-a-vis, viewers’ social and cultural senses extrapolated to draw inferences. The paper anchors its research on visual rhetorics and concludes that signs, as nonverbal elements in television advertisements, form part of the entire linguistic system of meaning transmission, noting that interpretations do not rely, solely, on the intrinsic properties of signs as signifiers, but on the imbued sociocultural elements that suggest meaning to viewers.
Authors and Affiliations
’Yemi Mahmud
Keywords
Related Articles
- EP ID EP476842
- DOI -
- Views 140
- Downloads 0
Western Whiteness in an American Way of Religious Conversion in Willow Wilson’s The Butterfly Mosque
The purpose of this study is to delve into the matter of religious conversion of the narrator in Willow Wilson’s The Butterfly Mosque who is deemed to be a representation of a western ideology and society, the USA. The c...
The Effects Of sociolinguistics factors on learning English: A Case Study
There are some factors like educational, psychological, administrative, sociolinguistics and etc. which affect on the learning of a second language. We probed age, gender and parents’ jobs as three sociolinguistics facto...
Representation of Women in "The silence of Mohammed" by Salim BACHI
‘The Silence of Muhammad’ is a novel written by Salim BACHI, published in 2008, it is a fictionalized story based on historical facts recounting different facets of the life of the Prophet of Islam Mohammed – Peace be up...
Language-Crossing: The Sociolinguistic Dynamics of the Language/Discourse of Shamasha (Randok) in Sudan
This study seeks to investigate "Language-crossing" (or Code-crossing) ( a complex sociolinguistic phenomenon where speakers freely opt to adopt the speech/variety of another group). Sudanese mainstreamers (speakers of S...
Algerianization of French Nouns:The Use of Algerian Arabic Determiners, Demonstratives, and Possessives with French Nouns: A Descriptive Morphological Account
When France entered Algeria, the aim of its colonization was not only political or economic, but lied in imposing its culture and transforming the Algerian identity to a French one; language was a mirror of this accultur...