On the question of democratization of the electoral process: the essence and instruments of electronic marketing
Journal Title: UNKNOWN - Year 2016, Vol 2, Issue
Abstract
The article examines the essence and instruments of electronic marketing as a factor of democratization of the electoral process. The author analyses the concepts of political, electoral and electronic marketing. The article outlines the levels of development of electronic marketing in political activity. Electronic marketing is substantiated as a component of political theory and practice. The author pays special attention to the extension and intensification of electoral marketing functions through the use of electronic mechanisms.
Authors and Affiliations
Svitlana Olexandrivna Mykhalchuk
Structural and functional semantic peculiarities of parenthesis constructions in literary texts by B. Pilnyak
The article reviews the issue of the parenthesis constructions’ functioning in literary texts by B. Pilnyak. The authors give the description of the structural and functional semantic peculiarities of syntactic construct...
New approaches to the development of spiritual and moral education of the youth
The article presents the results of the research of new approaches to the development of spiritual and moral education of the youth held by Armavir City Youth Public Organization “Club of Role-Playing Theatrical Games” w...
Features of national branding policy in Czech Republic
The article discusses factors that affect the branding policy of Central and Eastern European (CEE) countries, identifies the key tasks in national branding technologies usage by these countries. The main attention is pa...
“Giant of Knowledge: archpriest A.V. Gorsky’s biography” by A.S. Melkov
This monograph is devoted to the life and scientific works of an archpriest Alexander Gorsky (1812-1875) – an outstanding church historian, specialist in archaeography, rector of the Moscow Theological Academy. On the pa...
The meaning of Macca Na Malempu (smart and honest), Warani Na Magetteng (brave and assertive) in Bugis Luwu society toward educational philosophy perspective
This research aims to discuss dealing with the formulation of the problem; what is the meaning of Macca Na Malempu, Warani Na Magetteng as four perfect characteristics of a leader, and how this characteristics relevance...