Online Marketing Services
Journal Title: International Journal for Research in Applied Science and Engineering Technology (IJRASET) - Year 2017, Vol 5, Issue 3
Abstract
On-line marketing is a recent phenomenon in the field of E-Business and is definitely going to be the future of selling and buying in the world. This study looks into the various aspects about how markets are being affected and also the various recovery mechanisms they are coming up with to report those E-stores in their race of survival. Price, the trust, the convenience and the recommendations have been identified as important factors [1]. Most of the consumers hesitate not to do shopping online, because of the insecure payment and transactions systems. Online Marketing is the concept that makes all the marketing tools to work together as a unified force rather than work in isolation. It makes the use of whole marketing efforts in the form of advertising, individual selling, promoting sales, online marketing, direct marketing in order to generate maximum influence on the target customers at the minimum cost [2] .The results of the study could be used by the researchers and practitioners for conducting up-coming studies in the similar area [3].
Authors and Affiliations
Ms. Nikita Mehkarker, Ms. Vaishnavi Raut, Ms. Divyani Kasewar
Keywords
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- EP ID EP23298
- DOI http://doi.org/10.22214/ijraset.2017.3103
- Views 263
- Downloads 8
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