Organization 2.0: myth, reality or necessity?
Journal Title: International Journal of Contemporary Management - Year 2012, Vol 11, Issue 3
Abstract
In this paper an attempt was made to present new organizational solutions which occur in the literature of objects under the name Organization 2.0. The use of numbering applied in computer science stresses the connection between contemporary organizations and digital technology and unambiguously suggests that it concerns a new, innovative organization of the second generation. It has to be emphasized that digital technology is only treated as a tool on the basis of searching innovative solutions, concerning practically all dimensions of ac¬tions. It is seen clearly when showing features of Organization 2.0 like: perfection, nimble-ness, innovation, transparency, cooperation, networking, dispersion, decentralization, intelli-gence and trust. Simply speaking, organizations that+ act in a modern way, use IT techno-logy to improve internal processes, configure effective systems of relations with external surroundings and finally to create the new organizational culture. The analysis of the contemporary market permits us to evaluate the idea of Organiza-tion 2.0 as not only an abstract, theoretical construction, but also as a more frequently occurred reality of modern companies. It is expected that the action as described in the idea of Organiza¬tion 2.0 will be more and more popular because organizations willing to survive on contemporary, global and turbulent markets have to function while being based on entirely different rules from those used until now. It has to be also stressed that restructuring the traditional company into Organization 2.0 is an extremely difficult challenge faced by manag¬ers from all over the world.
Authors and Affiliations
Wiesław Gonciarski
Keywords
Related Articles
- EP ID EP58129
- DOI -
- Views 120
- Downloads 0
Marketing in the management of the city, in the opinion of mayors or presidents of cities from the province of Podlasie
The use of marketing concepts in the management of the city has become more and more popular. Municipalities in Poland are increasingly turning to various types of marketing tools in order to improve its competitiveness....
Ocena skłonności do kooperacji przy realizacji procesów biznesowych w klastrze
Zauważalny od kilku lat trend w kierunku globalizacji nie wyeliminował znaczenia lokalnych (regionalnych) rynków. Przedsiębiorstwa działające na rynkach lokalnych mogą budować swoją przewagę konkurencyjną poprzez tworzen...
Trust and Innovativeness in Polish Enterprises
Trust and innovativeness are very pivotal parts of nowadays economic reality, which is knowledge-based. Trust is a coordination mechanism in network forms, in communities, which presents subjective probability that certa...
Modern trends of management in multinational organizations in the context of intercultural communication barriers
This article attempts to indicate the most significant aspects of management in multinational organizations in the context of intercultural communication barriers. In the first part of the article the influence of globa...
Social Dimension of Management by Projects
Th e paper is an attempt to take up a problem of a social dimension of management by projects. On the basis of literature studies and empirical research connections between activities in management by project and personn...