ORGANIZATIONAL AND ECONOMIC PROTECTION OF STRATEGIC MARKETING AT THE ENTERPRISE
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2018, Vol 23, Issue 2
Abstract
The article reveals the theoretical and methodical bases organizationally-economic providing of the strategic marketing on the enterprises of hotel-restaurant business. Investigational the globalization mediocrity habitat of organizations of service business is distinguished the law of eurosegmentation that embraces specific of activity of enterprises of sphere of service activity of that is sent to the certain market of consumers segment. The main determinants is certain yaks influence on development of enterprises in changing the global globalization terms. On the basis of the got results the algorithm of the organizationally-economic providing of the strategic marketing is worked out, will allow that by means of comparative analysis to separate the important problems of existence of enterprises substantially. Using internal potential the enterprise chooses a certain strategy. Undertaken a study gives an opportunity to the leaders of enterprises hotel - restaurant business to show out the sphere of service from post-soviet pure.
Authors and Affiliations
K. A. Kompanets, L. O. Lytvyshko, O. N. Vysochilo
Keywords
Related Articles
- EP ID EP577106
- DOI -
- Views 66
- Downloads 0
THE APPLICATION OF MULTIVARIATE REGRESSION ANALYSIS FOR EVALUATION OF TRADE OF UKRAINIAN REGIONS
In the article the multivariate regression analysis for evaluate the trade of Ukrainian regions has been applied. Some demographic and socio-economic factors which have an influence on the main indicators of trade were s...
OPTIMIZATION OF CAPITAL-LABOR RATIO – THE WAY TO THE INTERNAL EQUILIBRIUM OF THE ENTERPRISE
The concept of the optimal capital-labor ratio of the enterprise is substantiated according to the criterion of maximization of sold products at given total costs of production factors. The theoretical problems of optimi...
ANALYSIS OF EFFICIENT PRODUCTIVITY OF MANAGEMENT BY COSTS AND I COMPOSITION COMPANY COMPOSITION ON YOUR BASIS
The estimation of effective productivity in cost management is considered, methods of the theory of cost constraints are considered in the estimation of effective productivity, the use of schemes of analysis of the predi...
MODERN DOMINANTS OF THE TRANSNATIONALIZATION OF INTERNATIONAL BUSINESS
This article is devoted to the peculiarities of the transnationalization of international business. Based on the analysis of scientific research, modern dominants of active development of transnational corporations are d...
EUROPEAN EXPERIENCE OF MANAGEMENT OF THE COASTAL ZONES AND ITS IMPLEMENTATION IN UKRAINE
Analysis of the current state of the use and development of coastal areas of Europe was carried out to identify main prosoects in development of coastal areas of Ukraine. In work, dynamics of population change on the coa...