ORGANIZATIONAL AND ECONOMIC PROTECTION OF STRATEGIC MARKETING AT THE ENTERPRISE
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2018, Vol 23, Issue 2
Abstract
The article reveals the theoretical and methodical bases organizationally-economic providing of the strategic marketing on the enterprises of hotel-restaurant business. Investigational the globalization mediocrity habitat of organizations of service business is distinguished the law of eurosegmentation that embraces specific of activity of enterprises of sphere of service activity of that is sent to the certain market of consumers segment. The main determinants is certain yaks influence on development of enterprises in changing the global globalization terms. On the basis of the got results the algorithm of the organizationally-economic providing of the strategic marketing is worked out, will allow that by means of comparative analysis to separate the important problems of existence of enterprises substantially. Using internal potential the enterprise chooses a certain strategy. Undertaken a study gives an opportunity to the leaders of enterprises hotel - restaurant business to show out the sphere of service from post-soviet pure.
Authors and Affiliations
K. A. Kompanets, L. O. Lytvyshko, O. N. Vysochilo
Keywords
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