PECULIARITIES OF MODERN DIGITAL MARKETING TOOLS
Journal Title: Journal L`Association 1901 SEPIKE - Year 2019, Vol 1, Issue 23
Abstract
Scientific, tutorial and popular literature is filled with the description of the digital marketing concept, its significance and application into the current everyday life. Authors has reviewed papers of American, British, Chinese, Finish, Polish, Ukrainian and Indian authors and practitioners dedicated to summarizing the best marketing tools worldwide. Researching a wide range of digital marketing tools, we have used SEO engines, as well as scientific methods of analysis and synthesis, systemic approach to summarize and justify all current modern marketing tools. Methods of digital clustering and grouping have been used by constructing a table of digital marketing means. Social media marketing features have been characterized. The Main Digital Marketing Tools have been presented with their possibilities to use in a table form. Authors have provided a deeply detailed systematization of the digital marketing tools and made it clear recommendations about their correct and effective usage. Authors have described over 160 digital marketing tools clustering them for this types and application spheres. Accent is pointed out at the SEO tools, Marketing Automation and Mobile Marketing Applications.
Authors and Affiliations
Michael Schaefer, Oksana Hetman
Keywords
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- EP ID EP556928
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