PERCEPTION OF GREEN SOLUTIONS BY GENERATION Y
Journal Title: Marketing Identity - Year 2017, Vol 5, Issue 1
Abstract
The paper presents results obtained from research done in SGS (Scientific Students Grant) on the topic of „Perception of the green solutions by Generation Y “. The project is focused on the perception of the green behavior of companies and green products in the Czech Republic. Green positions of customers, members of generation Y, were observed and compared with their recent behavior. Research results show that environmental protection is very important for 75 % of respondents. On the other hand, only 30 % of them are to be considered as green consumers; and 8 % of them buy environmentally friendly products.
Authors and Affiliations
Eva Jaderná, Jana Přikrylová, Denisa Apková
Keywords
Related Articles
- EP ID EP318438
- DOI -
- Views 78
- Downloads 0
TYPOLOGY OF CONSUMERS IN RELATION TO DIFFUSION OF INNOVATION AND THE NEED FOR SIMULTANEOUS USE OF COMMUNICATION AND DISTRIBUTION CHANNELS
This paper, based on systematics and comparisons, identifies differences in the consumer behaviour of selected consumer groups affected by digitization. It deals with consumer typology based on a generational approach an...
CONDITIONS OF INTERNET SALE AND CONSUMER´S PROTECTION
In today´s technically-oriented age sellers are obliged to adapt to current trends and fashions, not only in the field of production, but also in trading and selling goods or services. It is necessary for businesses to c...
THE INTRA-ORGANIZATIONAL MARKETING IS THE BASIS FOR COMPETITIVENESS OF EDUCATIONAL INSTITUTIONS
The purpose of this article is to define methods to determine the strategy of marketing research of the labor market for graduates. The article discusses the internal marketing of the University, factors of internal mark...
MARKETING COMMUNICATIONS IN HERSCHEL SUPPLY CORPORATION: THE ROLE OF SOCIAL NETWORKS
The topic of the paper is marketing communication of Herschel Supply Co. The main objective is to analyze the marketing communication of the company and thus to use the knowledge gained during the course of Marketing Com...
REFINING DIGITAL MARKETING TAXONOMIES: ADVERTISING PLATFORMS AND DIGITAL METRICS
Digital marketing is a young and still evolving scientific discipline. Emerging technologies are improving the functionality of platforms and advertising formats, affecting purchase models and influence the variability o...