PERSONALITY CHARACTERISTICS AND BUSINESS PHILOSOPHY: AN ENTREPRENEURSHIP EXPERIMENT
Journal Title: European Journal of Business and Social Sciences - Year 2016, Vol 4, Issue 11
Abstract
Although entrepreneurship field can be considered partially as a habitat or cultural phenomenon, most of the studies in the area focus on individual entrepreneur and his/her personality characteristics and demographics. The main logic behind this tendency is that the individual entrepreneur has unique traits than the rest of the population. This trait approach is called “personality traits theory†and assumes that entrepreneurs are born with certain qualities that naturally make them entrepreneurs (Gartner 1988; Koh, 1996; Littunen, 2000; Simpeh 2011). However the trait model is still not acceptable and completely supported by research evidence (Simpeh 2011). Therefore it still remains as a valuable and promising research domain because identifying these unique personality traits may let us identify successful entrepreneur candidates especially at business schools. Once these candidates are recognized they may be guided and encouraged to start a new venture. Accordingly it is crucial that we have robust tools to identify those capable of starting a new business. With this purpose we find it necessary to create a new personality scale based on DISC scale’s dimensions which will help us measure entrepreneurial personality. The main purpose of this research is to create a valid scale to assess entrepreneurial personality and to investigate personality’s effects on business plan. Another purpose of this study is to reveal the type of personality which is more prone to create successful ventures. We also aim to investigate that similarities and differences between business plans prepared by same personality types. Last but not least we evaluated the probability of success of business plans and we assume that success is predictable through personality.
Authors and Affiliations
Gül ESER| Lecturer, PhD, Marmara University, Faculty of Business Administration Ressam Namık İsmail Sok., No:1 Bahçelievler / ISTANBUL - TURKEY guleser@marmara.edu.tr, Ata ÖZDEMİRCİ| (Correspondence Author) Assoc.Prof. of Marmara University, Faculty of Business Administration Ressam Namık İsmail Sok., No:1 Bahçelievler / ISTANBUL - TURKEY ataozdemirci@gmail.com
Keywords
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