PERSPECTIVES OF ONLINE AFFILIATE MARKETING FOR UKRAINIAN ENTERPRISES
Journal Title: Молодий вчений - Year 2018, Vol 4, Issue 56
Abstract
The definition of affiliate marketing is defined in the article. The mechanism of affiliate model is identified. This article explores the characteristics of affiliate marketing and presents the perspectives of affiliate activities onto the Ukrainian e-market. Benefits for customer, affiliate and sponsor from online affiliate marketing are undertaken. Concept of affiliate marketing strategy is described. Affiliate types in different steps of performance marketing are examined. The most efficient affiliate networks and programs for Ukrainian enterprises are suggested.
Authors and Affiliations
O. V. Vynogradova, N. I. Drokina, V. H. Darchuk
Keywords
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