Porter’s Theory of Competitive Advantage among selected SMEs in Anambra State : An Empirical Review of its applications.
Journal Title: Advance Research Journal of Multidisciplinary Discoveries - Year 2018, Vol 23, Issue 23
Abstract
This study examines the extent of the application of porter’s theory of competitive advantage among selected SMES in Anambra state. The researcher used the descriptive survey approach to gather data for this study. The population of the study comprises of 207 middle level and senior members of staff drawn from ten SMEs in Anambra state. The researcher however using convenience or purposive sampling technique selected 163 employees out of the population of study. A five point likert scale questionnaire that covered the different areas of extent of Porter’s theory application in SMEs competitiveness and profitability was used to elicit response from the respondents. The statistical tool used for data analysis in this paper is the Non-Parametric Kruskalwallis test (H) using the 15.0 version of the Minitab statistical software (MSS). From the result obtained, the researcher concludes that porter’s five forces model plays key role in the competitiveness and strategy decisions of SMEs in Anambra state. Sequel to the result, the researcher recommends that operators and managers of SMEs should effectively adopt the new model which contains all the parts of Porter’s original model in addition to Innovation and Complementary Product. Keywords: Com
Authors and Affiliations
Peter Ositadinma Ndubuisi
Keywords
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