Positive image of the Rapid Response Brigade of the National Guard of Ukraine: the communicative aspect
Journal Title: Науковий вісник Міжнародного гуманітарного університету. Серія «Філологія» - Year 2017, Vol 29, Issue 2
Abstract
This article focuses on the communicative specificity of the image of the rapid response brigade of the National Guard of Ukraine in mass media discourse. It suggests the conceptual framework of the positive image of the brigade as the leader of the image campaign of the National Guard of Ukraine, and highlights the communicative strategies and tactics to form a security agency’s positive image.
Authors and Affiliations
І. О. Лисичкіна, В. К. Губніна
Keywords
Related Articles
- EP ID EP462709
- DOI -
- Views 101
- Downloads 0
The difference between conceptual world image and language conceptualization of surrounding world
The article deals with issues connected with language conceptualization of surrounding world which is kept in language units and affects human thinking.
Live language sources of the national heroic epic (on the example of the texts of doom)
In article attempt of reviewing of the facts of a national basis of language of thoughts (at lexical level) which sequentially are used in modern oral conversation to the environment of carriers of the Ukrainian language...
Linguistic vectors in «address» study
The article deals with definition of «address» in modern linguistics. It outlines current linguistic vectors to study concept of «address», where this category was studied in morphological and syntactic aspects, and in c...
Frame models of the questionnaires of the dating show participants in the German and Ukrainian linguistic cultures
The article is devoted to the description of the peculiarities of the realization of the frame models in the ques‑ tionnaires of the participants of the dating show “Bachelor” in German and Ukrainian linguistic cultures....
Dream in the tales of the Valery Shevchuk’s collection „The Lady of flowers”: typology, functions
The peculiarities of using the motive of dream in collected fairy tales by Valery Shevchuk „The Lady of flowers” are analyzed in the article. Attention is focused on folk tradition, author’s specific of oniric discourse....