Possibilities and limitations of using the customer experience management concept by universities
Journal Title: Marketing Instytucji Naukowych i Badawczych - Year 2017, Vol 24, Issue 2
Abstract
Managing an institution of higher education requires the use of methods that are appropriate to the changing market environment. One of the relatively new management concepts, which may find its application in the educational environment is the concept of customer experience management (Customer Experience Management). This article attempts to examine the possibility of its use in higher education, taking into account the related opportunities and barriers.
Authors and Affiliations
Zygmunt Waśkowski
Keywords
Related Articles
- EP ID EP209079
- DOI 10.14611/minib.24.06.2017.07
- Views 81
- Downloads 0
Zintegrowana komunikacja marketingowa – koncepcje, praktyka, nowe wyzwania
Problematyka zintegrowanej komunikacji marketingowej we współczesnych badaniach wyraźnie ewoluuje wraz z rozwojem rynków i ich uczestników oraz technologii. Celami artykułu są: po pierwsze, ukazanie ewolucji modeli zinte...
The reasons of lack of polish young potential employees’ interest in universities as employers in the context of perception of people working in these organizations
The article has a theoretical and empirical character. Identifying the internal structure of reasons of lack of Polish young potential employees’ interest in universities as employers was the main goal of this paper. To...
Visual identity system of a chosen university - scope, process of implementation, management
Image is one of key elements which determines whether contemporary market entities achieve a competitive advantage. This is also true in case of universities which compete with each other – mainly to attract students. Th...
Selected indicators for evaluating the effectiveness of marketing communication
The issue of the evaluation of marketing activity in each institution most often refers to marketing communications and therefore promotional activities of the company. Whereas measuring the effectiveness of marketing co...
Understanding factors influencing consumers online purchase intention via mobile app: perceived ease of use, perceived usefulness, system quality, information quality, and service quality
The development of technology has been significantly give the implication towards consumer’s behaviour in having the online purchase intention via mobile app that has been developed by the e-commerce company to serve bet...