Possibilities and limitations of using the customer experience management concept by universities
Journal Title: Marketing Instytucji Naukowych i Badawczych - Year 2017, Vol 24, Issue 2
Abstract
Managing an institution of higher education requires the use of methods that are appropriate to the changing market environment. One of the relatively new management concepts, which may find its application in the educational environment is the concept of customer experience management (Customer Experience Management). This article attempts to examine the possibility of its use in higher education, taking into account the related opportunities and barriers.
Authors and Affiliations
Zygmunt Waśkowski
Keywords
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- EP ID EP209079
- DOI 10.14611/minib.24.06.2017.07
- Views 62
- Downloads 0
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