Possibilities and limitations of using the customer experience management concept by universities
Journal Title: Marketing Instytucji Naukowych i Badawczych - Year 2017, Vol 24, Issue 2
Abstract
Managing an institution of higher education requires the use of methods that are appropriate to the changing market environment. One of the relatively new management concepts, which may find its application in the educational environment is the concept of customer experience management (Customer Experience Management). This article attempts to examine the possibility of its use in higher education, taking into account the related opportunities and barriers.
Authors and Affiliations
Zygmunt Waśkowski
Keywords
Related Articles
- EP ID EP209079
- DOI 10.14611/minib.24.06.2017.07
- Views 88
- Downloads 0
Integrated marketing communication – concepts, practice, new challenges
The issue of integrated marketing communication in contemporary research is clearly evolving along with the development of markets, their participants and technologies. The goals of this article are: first of all, showin...
The role of science and technology parks in communication processes between research institutions and industry
Among the ways to bridge the gap between the research communities and the industry, one of the best known are the Science and Technology Parks. The scope of the offered services, the scale of operations and their revenue...
Nauka, technologia i biznes – rynek czy interaktywna koordynacja
Na przestrzeni ostatnich kilkudziesięciu lat daje się zaobserwować rosnące zainteresowanie znaczeniem nauki i technologii w rozwoju biznesu oraz ich wpływu na pozycję i wyniki finansowe podmiotów gospodarczych. W dyskusj...
Marketing management of a non-public university
2005 was the peak year for the university sector.Nearly 2 million students attended Polish universities, and the favourable trend has continued uninterrupted for 15 years.Such a high demand for knowledge also resulted in...
Marketing transmedialny i nowa koncepcja public relations
Powstało już wiele koncepcji opisujących zbieżność formatów medialnych, public relations i storytellingowych we współczesnych systemach medialnych. Niniejszy artykuł prezentuje refleksję teoretyczną nad „storytellingiem...