Possibilities for Entrance of Youth Wind Bands into Market: Empirical Insights
Journal Title: Jaunųjų mokslininkų darbai - Year 2013, Vol 39, Issue 1
Abstract
The results of the research show that heads of youth music bands do not take advantages of ways given by modern technologies and means which are advised to be used when entering a new band into the market. Newly established bands seek for possibilities to broaden scene experience and deepen the knowledge and skills of operating musical instruments more actively as well as widen the circle of acquaintances with project organizers at the same time; bands which were established earlier usually give concerts in events which have become traditional, organize small festivals by themselves, mainly for local communities, and do not emphasize seeking for possibilities to broaden scene experience; and bands which are actively operating in the market also organize educational programmes, information about which is imparted among target audience and to which target audience is invited. The main problem identified is that of a lack of financing: bands and organizations those bands are members of do not have opportunities to implement national or international projects of large scale, therefore, they give small concerts to local communities or organize regional projects. Shortage of human resources can also be identified as a problem, because most heads of Lithuanian bands do not have theoretical knowledge of management and refer to personal experience and colleagues’ advice.
Authors and Affiliations
Edita Jezerskytė, Kristina Strumilaitė
Keywords
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