Potential of storytelling technology as a tool for future marketers’ media competence formation
Journal Title: Науковий часопис Національного педагогічного університету імені М. П. Драгоманова. Серія 5 Педагогічні науки: реалії та перспективи - Year 2018, Vol 62, Issue
Abstract
The article deals with the definition of storytelling, its classification based on the presentation of the content (oral, written, visual, digital, transmedia) and as the pedagogical technology (classical and active). The concept of “transmedia storytelling” has been analysed and the model of its use (open and closed) in education practice has been presented. The principles of transmedia storytelling in the education process are distinguished: spreadability and drill ability, continuity and multiplicity, immersion and extractability; world building, seriality, subjectivity, performance (according to H. Jenkins). Three components of the transmedia storytelling have been offered: mining, partnering and dreaming, and examples of tasks for each component have been provided. The model of transmedia storytelling technology and the example of the project have been presented. Working on the project students gain experience of cognitive activity, media literacy activity and production, the experience of individual interpretation of media texts and the formation of personal meanings.
Authors and Affiliations
Н. М. Лашук
Keywords
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