PRE-PACKAGED FANTASIES, SIMULACRUM, AND VIRTUAL REALITY: IMPACT OF DIGITAL GAMES ON PRIMARY SCHOOL STUDENTS

Journal Title: Marketing Identity - Year 2015, Vol 3, Issue 1

Abstract

The main aim of this research is to assess the condition, and to what extent do the digital games influence everyday life of children attending primary school. Another aim of the research is to find out how children are familiarised with digital games and if there is any interest in the application of the games in the educational process. Twelve primary schools from Brno (6) and Brno-Country District (6) participated in the research. The on-line survey was carried out in the period from September to October 2014, and 599 respondents from 5th and 9th grade participated in the survey. The results of the survey disproved the hypothesis that digital games influence everyday life of children attending primary school. Factor analysis proved that students do perceive possible risks following excessive or imprudent gaming and are able to determine them dependably. However, less than 13% of them are aware that gambling can be a problem. The survey results further show that, primary school students are interested in using digital games in the educational process. Nonetheless, this software is not structured towards school curricula in the Czech Republic, and there is no responsible social policy implemented.

Authors and Affiliations

Kristína Somerlíková, Miroslav Horák

Keywords

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  • EP ID EP169651
  • DOI -
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How To Cite

Kristína Somerlíková, Miroslav Horák (2015). PRE-PACKAGED FANTASIES, SIMULACRUM, AND VIRTUAL REALITY: IMPACT OF DIGITAL GAMES ON PRIMARY SCHOOL STUDENTS. Marketing Identity, 3(1), 513-524. https://europub.co.uk/articles/-A-169651