BRAND OF REGION AND REGIONAL DEVELOPMENT OF SELECTED REGION IN SLOVAKIA AND MARKETING COMMUNICATION OF THIS REGION
Journal Title: Marketing Identity - Year 2016, Vol 4, Issue 1
Abstract
Globalization is in many ways considered as necessary, but brings with it a range of negative effects on some aspects of life in society. It also concerns the sphere of regional identity and regional development. The issue of regional development at the country level in the globalization process is extremely important. The aim of this work is based on the available empirical data and secondary research outline view of regional identity and regional development. The objective is based on theoretical and practical knowledge recommend further development opportunities of the region, summarize all factors, that are active in the process of regional development and branding of the region, specifically the determining of regional marketing objectives, which can only be achieved by using marketing tools.
Authors and Affiliations
Rudolf Rybanský, Denisa Jánošová, Peter Vaško
Keywords
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