PRODUCT VARIETY MANAGEMENT AS A TOOL FOR SUCCESSFUL MASS CUSTOMIZED PRODUCT STRUCTURE
Journal Title: Polish Journal of Management Studies - Year 2015, Vol 12, Issue 1
Abstract
Successful and efficient product mix requires balancing process and market trade-offs. This is especially applicable in mass-customizable (MC) productions making products in number of configurations according to customers' preferences. Such a variety brings complexity into production processes as well as in product management level. This paper presents a methodology for quantifying product variety induced complexity (VIC) as a number of available product configurations in a case product line. The model of MC assembly product line is further optimized respecting a demand for products. Finally, mutual relations of the VIC metric before and after product line optimization are presented, what evidently justifies a usability of the VIC metric.<br/><br/>
Authors and Affiliations
Slavomir Bednar, Jan Modrak
Keywords
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