PRODUCTINNOVATIONS OFFER AND DEVELOPMENT FOR MARKETING COMMUNICATIONS LTD PTC "SHABO"
Journal Title: Молодий вчений - Year 2017, Vol 4, Issue 44
Abstract
In the article features of marketing communications for the market of alcoholic beverages products and factors for development and introduction of new goods to the market are considered, as well as for Shabo PTK LLC, the proposed innovative product type and developed a communication policy for it.
Authors and Affiliations
О. I. Yashkinа, O. A. Nizhnik
Keywords
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