Product’s elements and the satisfaction of the customer’s needs in the hospitality sector
Journal Title: Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie - Year 2016, Vol 17, Issue 4
Abstract
An integral part of modern marketing orientation becomes thinking about the consumer and his needs. Hospitality sector enterprises seeking to achieve long-term success in the market expansion need to continuously identify consumer’s market needs and understand their essence. On the basis of these messages they should accurately adjust current product’s offer to disclosed consumer’s market needs and preferences as well as continuously strive to maximize their satisfaction. The author of the article characterized hospitality sector products, explaining its essence and elements. The Author showed the impact of particular hospitality product elements on the consumer’s behaviour. The author also drew attention to relations between the supply and demand sides of the hospitality market, pointing to the need to adjust hospitality sector product to the needs of the analyzed consumer’s segment.
Authors and Affiliations
Agnieszka Górka-Chowaniec
Keywords
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- EP ID EP187794
- DOI 10.5604/18998658.1232703
- Views 28
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