Product’s elements and the satisfaction of the customer’s needs in the hospitality sector
Journal Title: Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie - Year 2016, Vol 17, Issue 4
Abstract
An integral part of modern marketing orientation becomes thinking about the consumer and his needs. Hospitality sector enterprises seeking to achieve long-term success in the market expansion need to continuously identify consumer’s market needs and understand their essence. On the basis of these messages they should accurately adjust current product’s offer to disclosed consumer’s market needs and preferences as well as continuously strive to maximize their satisfaction. The author of the article characterized hospitality sector products, explaining its essence and elements. The Author showed the impact of particular hospitality product elements on the consumer’s behaviour. The author also drew attention to relations between the supply and demand sides of the hospitality market, pointing to the need to adjust hospitality sector product to the needs of the analyzed consumer’s segment.
Authors and Affiliations
Agnieszka Górka-Chowaniec
Keywords
Related Articles
- EP ID EP187794
- DOI 10.5604/18998658.1232703
- Views 47
- Downloads 0
UNIT COST CALCULATION AS THE ELEMENT OF MANAGEMENT IN COMPANY X
The main factor that is important for creation of the financial result of all business units are undoubtedly costs that occur in each company. That is why they must be analyzed and continuously monitored (albo controlled...
Creating value through the human capital management
Creating competitive advantage is based on the company’s ability to create value for the customer. A key factor that allows you to create good with the needs of customers is employee. Kept by the people capital has speci...
THE IMPORTANCE OF INSURANCE FOR THE SMES SECTOR
Small, medium and micro-sized enterprises constitute the largest group in Poland and have a significant share in the GDP , while the degree of insurance against the risk of this group of companies is insufficient. Risk m...
Internet versus financial success of a virtual enterprise
Enterprises which are forced to meet client’s expectations, more and more often use innovative solutions given by the market of manufacture and services. In the context of implemented changes, they use Internet, which he...
CHOSEN DETERMINANTS IN MARKETING COMMUNICATION IN REGIONAL TARGETED MARKETING
The aim of the article is to point to selected determinants of marketing communication in the regional marketing. Recognising that the development of the region and local communities, the inhabitants of municipalities, i...