Proposed Business Model Using Business Model Canvas (BMC) to Increase Neutrafix Platform Users (Case Study: PT Telekomunikasi Indonesia International)
Journal Title: International Journal of Current Science Research and Review - Year 2024, Vol 7, Issue 07
Abstract
This comprehensive study, entitled “Propose Business Model using Business Model Canvas to Increase Neutrafix Platform User”, Neutrafix is a voice & mobility e-commerce platform owned by PT Telekomunikasi Indonesia International (Telin). Through comprehensive analyses, including Business Model Canvas, VRIO, PESTEL, Porter’s Five Forces, and STP, key challenges and opportunities were identified. This study aim to fix the challenge that Neutrafix currently facing like stagnan growth, a prepaid payment model unfavorable to buyers, and the absence of large sellers, which in the end resulted in low platform user. This study utilize a qualitative approach, using a semi structured interview and a thorough of secondary data. This methodology enables a comprehensive examination of current internal and external situation of Neutrafix. The study focus on Neutrafix business issue and how to improve it. The main conclusions emphasized problems including misalignment of value proposition, Ineffective communication, Lack of customer support, and opportunities for strategic partnership. In response, this thesis recommends three strategic actions: forming a strategic partnership with Etisalat, introducing flexible payment options as a new value proposition, and establishing a Customer Success team to manage customer relationships that translated into customer satisfaction and user increase.
Authors and Affiliations
Fadhil Arsenio Aginsa, Nila Armelia Windasari,
Keywords
Related Articles
- EP ID EP740776
- DOI 10.47191/ijcsrr/V7-i7-66
- Views 47
- Downloads 0
Measurement of Science Literacy Skills of Elementary School Teacher Education Students: Development and Validity Testing of Assessment Instruments
This study aims to develop and test the validity and reliability of a scientific literacy instrument for students of the Elementary School Teacher Education (PGSD) Program. The instrument was designed to measure three di...
The Effect of Using Pandan Extract (Pandanus amaryllifolius) As a Natural Colorant on The Organoleptic Properties of Mocaf-Based Cookies
In this modern era, people’s awareness of healthy lifestyles and consumption of natural products is increasing, encouraging the food industry to turn to natural ingredients. One innovation that is in high demand is the u...
Improving Students’ Reading Comprehension by Using Integrated Multimedia in MAN 1 Bandar Lampung
This study examined the impact of integrated multimedia instruction on students’ reading comprehension achievement compared with the traditional print-based instruction. This research applied a quasi-experimental design...
Effects of learning culture on English language learning by EFL students at HCMC College of Economics
The concept of culture encompasses the way people live, including their customs, attitudes, lifestyles, traditions, beliefs, norms, and values within their society (Brown, 2007). Members of a group are aware of the rules...
Improving the Performance Management System for Power Plant Operators in Caprycoal Mining Company
Caprycoal Mining Company, located in East Kalimantan, Indonesia, strives to be a leading coal supplier. The performance management system of Caprycoal Mining Company for power plant operators is the subject of this resea...