PUBLIC DIPLOMACY AS FOREIGN PR: CONCEPTUAL DIMENSION

Abstract

The article reviews the essence of public relations as a communication tool was reviewed, analyses the factors affecting the ambiguous understanding and perception of the nature, content, tasks and functions of PR, represents the author’s vision of PR-practices’ essence. It proves that public diplomacy is essentially a foreign policy PR-activity, while it’s avoided to use the term ‘public relations’ in official discourse.

Authors and Affiliations

Віталій Терещук

Keywords

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  • EP ID EP449623
  • DOI -
  • Views 80
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How To Cite

Віталій Терещук (2017). PUBLIC DIPLOMACY AS FOREIGN PR: CONCEPTUAL DIMENSION. Вісник Львівського університету, 10(), 175-181. https://europub.co.uk/articles/-A-449623