QUALITY AS A DETERMINANT IN THE PURCHASING PROCESS
Journal Title: Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie - Year 2013, Vol 14, Issue 2
Abstract
Decision making purchase it is possible to base prices or qualities of the bought object on two categories. In the today this choice isn't obvious for the consumer, the same how isn't obvious for the entrepreneur which must make decisions or incur costs with regard to improving the quality of his products. Young people think that it is a quality is more important. Examinations are showing that more and more young persons are to pay getting up more for the better quality.
Authors and Affiliations
Paulina Gajewska, Maciej Kajstura, Gabriel Lebioda
Keywords
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