Abstract

Nutraceuticals are food product that provides health as well as medical benefits; including the prevention and treatment of disease. Few nutraceuticals are being used as pharmaceutical and a number of other being used and purchased by the general public as self-medication. Such products may range from dietary supplements to genetically engineered foods, herbal products and processed foods. Clinical research on nutraceutical product is going on for integrating and assessing information. Size of the Market at Rs 65 billion in India is just 2 % of the global nutraceutical market. So India will be a strong market to grow for Nutraceutical products as the players in the industry will be a combination of large multi-nationals global for nutraceuticals is growing day by day & it is expected to reach $176.7 billion in 2013, a compound annual growth rate (CAGR) of 7.4%. The demand for herbal and non-herbal extracts is likely to rise by 6.5 % annually to USD2.5 billion and that of nutrients and minerals by 6.3 %, to USD1.27 billion and for vitamins the growth will be slower at 4.6 % annually to USD5.2 billion in 2015.

Authors and Affiliations