Реклама і мовні штампи (соціолінгвістичне дослідження)

Journal Title: Studia Ucrainica Varsoviensia - Year 2017, Vol 5, Issue

Abstract

This paper presents the data obtained as a result of socio-linguistic studies which were directed to the determination of the advertisement infl uence peculiarities on the verbal tastes of the modern Ukrainian society communicants . The trends that have been formed in the senses of the Ukrainian speech modern carriers under the infl uence of the advertisement are revealed. The conclusions are as follows: since the beginning of the XXI century advertisement has become a loaded indicator of not only social processes, but also of a national communicative culture component, by creating a great number of colloquial stamps.<br/><br/>

Authors and Affiliations

Lyudmila Dyadechko

Keywords

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  • EP ID EP188846
  • DOI 10.5604/01.3001.0009.9084
  • Views 121
  • Downloads 0

How To Cite

Lyudmila Dyadechko (2017). Реклама і мовні штампи (соціолінгвістичне дослідження). Studia Ucrainica Varsoviensia, 5(), 35-41. https://europub.co.uk/articles/-A-188846