Relational Components of Business Model Canvas – the Case of Video Game Developers
Journal Title: Zeszyty Naukowe Wydziału Zamiejscowego w Chorzowie Wyższej Szkoły Bankowej w Poznaniu - Year 2017, Vol 19, Issue
Abstract
The paper adopts the increasingly popular relational approach in an attempt to empirically explore the relational components of business models. In that way, the author seeks to fill some of the gaps in existing knowledge on the structure of business models, particularly on the structure of business models that are focused on value creation as well as co-creation. To investigate the issue, the author looks at the video game industry – one that has experienced robust growth in recent years. The research has showed that the video game industry tends to place most emphasis on two relational building blocks of business models, viz. (direct and indirect) customer relationships and key partners (i.e. sales and distribution platforms, game developers, and game publishers). Furthermore, two more business model components have been identified that, albeit not relational in character themselves, comprise significant relational aspects: key activities and key resources.
Authors and Affiliations
Patrycja Klimas
Keywords
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Relational Components of Business Model Canvas – the Case of Video Game Developers
The paper adopts the increasingly popular relational approach in an attempt to empirically explore the relational components of business models. In that way, the author seeks to fill some of the gaps in existing knowledg...