Relationship context of personnel marketing of scientific organizations
Journal Title: Marketing Instytucji Naukowych i Badawczych - Year 2014, Vol 13, Issue 3
Abstract
In the article the problems of relationship context of personnel marketing in scientific organizations were presented. The special attention was paid to feelings of contentment and satisfaction which causing is the main goal of the mentioned idea. The author wanted to realize two research aims (to define the dependences between the level of satisfaction and the level of contentment; to analyse the chosen determinants of the both categories) and to verify the research hypothesis that the level of satisfaction is the significant determinant of the level of contentment. On the base of the results of the field researches one can state that vertical relations are stronger determinants then horizontal relations in the case of the level of satisfaction and in the case of the level of contentment. The strongest dependence exists between the both of analysed categories, so the research hypothesis is true. It shows that organizations must pay the same attention to feelings of satisfaction and contentment by creating the relation system conformable with employees’ expectations and preferences. It can be done thanks implementing personnel marketing.
Authors and Affiliations
Agnieszka Izabela Baruk
Keywords
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- EP ID EP70776
- DOI 10.14611/minib.13.03.2014.02
- Views 50
- Downloads 0
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