RESEARCH MARKETING SUPPORT OF MEAT PROCESSING ENTERPRISES TO INCREASE MARKET COMPETITIVENESS
Journal Title: Економічні студії - Year 2017, Vol 1, Issue 14
Abstract
In the article the existing methodological approaches to the assessment of the competitiveness of enterprises and analyzed to determine their possible use to improve competitiveness in the market. Determined marketing efforts to increase competitiveness in the market and the main development stage enterprise marketing plan. After all, in a market economy is actively fighting for each customer by maximizing customer satisfaction in a variety of products and services, and that it demonstrates the need for a marketing orientation.
Authors and Affiliations
K. I. Bondarchuk, A. K. Midliar
Keywords
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