RESEARCH OF BEHAVIOR OF CONSUMERS IN MODERN MARKETING CONDITIONS
Journal Title: Молодий вчений - Year 2018, Vol 1, Issue 53
Abstract
The theoretical questions concerning the study of consumer behavior in modern market conditions are researched. Considered the possibilities of predicting the behavior of consumers with similar styles of behavior, in different situations, the purchase of goods. Proposed approaches to consumer behavior modeling. The main archetypes of buyers in Ukraine are analyzed and the most typical ways of purchasing for each of them are analyzed. That influence the decision making process a number of factors have been identified.
Authors and Affiliations
D. K. Semenda, O. V. Semenda
Keywords
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