RESEARCH OF CONSUMER BEHAVIOUR OF AVTOMOTIVE ENTERPRISES` PRODUCTION
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2016, Vol 21, Issue 4
Abstract
There are studied questions of marketing research of consumer behavior, the usage of innovative marketing tools to influence on behavior of consumers, improved marketing strategies and new approaches to the client in the current conditions to attract and increase consumer demand. The introduction and usage of innovative marketing tools by automotive enterprises and car dealers along with the study of types of consumers and their motives gives an additional competitive advantage and allows you to have a positive effect on the emotional component of exposure to potential customers.
Authors and Affiliations
Y. A. Grigorieva
Keywords
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