SEGMENTATION OF THE MARKET OF THE HIGHER EDUCATION ON PURCHASING POWER OF CONSUMERS OF SERVICES
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2018, Vol 23, Issue 3
Abstract
Here were investigated the criteria by which it is possible to carry out market segmentation of the higher education on purchasing power of consumers of educational services and the level of their requirements to the quality of these services, such, as: subsistence minimum, minimum wage, average wage. The consumers of higher education services were grouped according to their purchasing power, and there were analyzed the minimal potential possibilities of payment for educational services of domestic institutions of higher education by various groups of consumers. It was revealed potential number of consumers of higher education services on a market, which is differentiated by the purchasing power of the population in 2018 by the example of Ukraine and the Odessa region.
Authors and Affiliations
G. I. Bazetska, N. Kusyk, S. V. Bagdikyan
Keywords
Related Articles
- EP ID EP504013
- DOI -
- Views 74
- Downloads 0
INNOVATION FINANCING SOURCES IN THE CONTEXT OF ECONOMIC SECURITY
In article was researched the impact of funding sources on the economic security of enterprises. Made the assessment of crisis phenomena connection with the choice of financing innovations sources.
THE INFLUENCE OF MOTIVATION ON THE COMMUNICATION PROCESS OF PARTICIPANTS OF MARKET RELATIONS
The motivational impact on the communication process of market participants is investigated. Motivators of direct and indirect influence are allocated in the article. An algorithm for studying the process of motivation i...
DIRECTIONS OF IMPROVEMENT OF FINANCIAL-ECONOMIC POTENTIAL MANAGEMENT SYSTEM OF IRON ORE ENTERPRISES
This article is based on the idea of optimizing the management system of financial-economic potential of iron ore enterprises. In the paper the basic diagnosis of state of financial-economic potential of the industry ove...
THE INFLUENCE OF SYSTEMICALLY IMPORTANT BANKS ON THE BANKING SECTOR OF UKRAINE
The article is devoted to the issues of assessing the negative impact of problematic activities of systemically important banks on the banking sector and developing measures to minimize it. The experience of European cou...
DEVELOPMENT OF RIVER TRANSPORT IN UKRAINE IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT OF REGIONS
The article deals with the historical aspect of the country's river transport. The structure of using different modes of transport in Ukraine is determined. Studied issues about the effective development of transport inf...