SEGMENTATION OF THE MARKET OF THE HIGHER EDUCATION ON PURCHASING POWER OF CONSUMERS OF SERVICES
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2018, Vol 23, Issue 3
Abstract
Here were investigated the criteria by which it is possible to carry out market segmentation of the higher education on purchasing power of consumers of educational services and the level of their requirements to the quality of these services, such, as: subsistence minimum, minimum wage, average wage. The consumers of higher education services were grouped according to their purchasing power, and there were analyzed the minimal potential possibilities of payment for educational services of domestic institutions of higher education by various groups of consumers. It was revealed potential number of consumers of higher education services on a market, which is differentiated by the purchasing power of the population in 2018 by the example of Ukraine and the Odessa region.
Authors and Affiliations
G. I. Bazetska, N. Kusyk, S. V. Bagdikyan
Keywords
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- EP ID EP504013
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