RESEARCH ON OMNI-CHANNEL BUSINESS MODEL OF RETAIL ENTERPRISE
Journal Title: Topics In Education, Culture and Social Development (TECSD) - Year 2018, Vol 1, Issue 2
Abstract
With the development of the Internet and big data, a large number of retail enterprises transform to omni-channel retailers. This paper describes the omni-channel business model from the nine basic elements including “Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships and Cost Structure”. On this basis, it explores the content of omni-channel business model innovation which includes three respects, industry state innovation, marketing innovation and technological innovation
Authors and Affiliations
Li Aohan, Zhou Min
Keywords
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- EP ID EP412244
- DOI 10.26480/ismiemls.01.2018.61.63
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