CONVERGENCE OF IT AND BUSINESS IN CONNECTED ECONOMY AS A DRIVER FOR ORGANIZATIONS' DIGITAL TRANSFORMATION

This article discusses the importance of digital transformation and cross-departmental collaboration between IT and business units in the age of connected economy. The aim of the article is to highlight the most crucial...

Koncepcje psychologiczne w zarządzaniu

Interactive communication of Orange company in social media

The main objective of the article is to present how social media are being used by companies. The analysis has been undertaken on the example of Orange company who is a model example in terms of presence on social media....

ROLE, PLACE AND TASKS OF THE PATENT OFFICE IN THE SYSTEM OF INDUSTRIAL PROPERTY MANAGEMENT

The article presents the Polish Patent Office as an agency, which is licensed, according to the law, to grant the applicants the exclusive rights on the objects of industrial property protection. The author presents the...

Zagrożenia dla środowiska naturalnego w związku z prowadzeniem działalności gospodarczej