REVIEW OF POLISH PROVINCIAL CITIES WEBSITES FOR FOREIGNERS
Journal Title: Scientific Journal of the Military University of Land Forces - Year 2013, Vol 167, Issue 1
Abstract
The Internet has become a widely used promotional tool. In the globalization era it offers possibilities for contacting stakeholders from different countries. The aim of the article is to evaluate the degree of adaptation of Polish provincial cities websites to the needs of foreign users. The article analyses the quality of official websites of the cities, their adaptation to the foreign users’ needs and languages. The ways of connecting official webpages to the tools of viral marketing are also examined. Special attention was paid to promotional movies, fan pages in social networks, and other tools used in order to motivate Internet users to spread the information about the city on the Internet.
Authors and Affiliations
Anna SCHEIBE
Keywords
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