ROLE OF A BUSINESS PLAN IN BUSINESS PROMOTION
Journal Title: International Journal of Research in Social Sciences - Year 2012, Vol 2, Issue 1
Abstract
A business plan conveys the business goals, the strategies called biz plan. They will use to meet them, potential problems that may confront the business and ways to solve them, the organizational structure of the business (including titles and responsibilities), and finally, the amount of capital required to finance the venture and keep it going until it breaks even. This study deals with various meaning and importance, types of business plan along with its importance. Also deals with various essential components of a business plan and its easy norms with valuable valid reasons. It provides guidelines to prepare and implement to achieve the objective of the entrepreneur. This study helps learners to understand the necessity of the business plan clearly, provides required strategy and helps to implement successfully for the success achievement of any business.
Authors and Affiliations
C. S. Ramanigopal and G. Palaniappan
Keywords
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