ROLE OF INNOVATIVE SUPPLY CHAIN PRACTICES AND TOTAL QUALITY MANAGEMENT (TQM) ON PERFORMANCE OF INDIAN CEMENT MANUFACTURING FIRMS -AN EMPIRICAL STUDY
Journal Title: Polish Journal of Management Studies - Year 2011, Vol 4, Issue 2
Abstract
In extremely turbulent situation when world faces major economic crisis then particularly Indian manufacturing sector had major set back. In such situation some of Indian cement sector has demonstrated healthy performance through innovative supply chain practices. In this study author conducted an empirical study to understand how innovative practices in supply chain in combination with TQM (Total Quality Management) can help firm to reduce cost and improve customer satisfaction which in turn reflect high profitability and better market share. Out of five proposed model four model is accepted and fifth model is not supported by regression analysis. The findings clearly reveal that Indian cement Industry is quite in nascent stage to adopt Innovative supply chain practices.<br/><br/>
Authors and Affiliations
Rameshwar Dubey, Anindya Chakrabarty
Keywords
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