Role of Integrated Product Policy in the development of knowledge about the quality of products
Journal Title: Zarządzanie i Finanse - Year 2012, Vol 10, Issue 3
Abstract
The article presents the role of the Integrated Product Policy in the development of knowledge about the quality of products. Author draws attention to the role of two entities, namely businesses and consumers in the context of the Integrated Product Policy. The article presents also the characteristics of consumers in context of the level of environmental awareness. Attention is drawn to the importance of environmental labeling. Also the paper describes the green marketing and environmental management systems.
Authors and Affiliations
Magdalena Wojnarowska
Keywords
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